AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises

The Market Diversification for Small and Medium-sized Enterprises (for-profit) program aims to:

• open new, non-traditional markets and expand export activities to diversify and increase the volume and value of Canadian exports and interprovincial trade
• prioritize projects that help Canadian agricultural and agri-food sectors (including fish and seafood) diversify beyond traditional markets to support the long-term growth of the sector and to help lessen current and future trade uncertainties
• target new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade

Priority areas include, but are not limited to, those that:

• respond to specific trade disruptions for highly impacted sectors
• develop marketing strategies for sectors across the agricultural supply chain, including fish and seafood, to diversify into new markets
• enhance trade diversification into various high-growth potential and non-traditional markets (such as Africa, the Middle East, and the Indo-Pacific) to further expand global exports and the domestic market (via increased interprovincial trade)
• reduce the impacts of volatility and unpredictability in the current global trading context